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Brownie Helps
Platform & integrations

How it works.

There's no public API to learn. Here's what actually runs under the hood — the portal, intake, connections, and the approval gates that keep everything on-brand.

How it works
1
Intake

You walk through a guided intake — voice, audience, brand rules, channels, plan. It becomes the memory every Brownie reads from.

2
Install

We build the install for your plan — landing pages, outbound sequences, nurture flows — configured around your intake.

3
Approval

Anything that goes out under your name runs through an approval gate before it sends, at the cadence you set.

4
Operate

Once approved, the Brownies run the day-to-day. Your portal shows what shipped, what's pending, and what's live.

The client portal

Everything lives at /app once you sign in: your intake profile, install status, connections, billing, and support — no separate dashboard to learn.

Connections & OAuth

You connect your own accounts — social channels, ad accounts, ESPs, CRMs — through that platform’s own OAuth sign-in. We never see your password. You can disconnect any channel at any time from the portal, which immediately revokes our access.

Approval gates

Nothing goes out under your brand — outbound email, social posts, LinkedIn messages, ad copy — without passing through the approval cadence you set during intake. No autopilot without your sign-off.

Integrations
Stripe
Billing for install fees and monthly retainers.
Shopify
Storefront and catalog for ecommerce installs.
Klaviyo & other ESPs
Email/SMS nurture and lifecycle flows.
GoHighLevel (CRM + automations)
Pipeline, automations, and light attribution.
Social & channel OAuth
YouTube, TikTok, Instagram, Twitch, X, Discord, and more — connected with your own sign-in, revocable anytime from the portal.